How To Build A Popular Cosmetic Shopping App Like Sephora?

The rapid growth in technology has resulted in most businesses having an interactive mobile app to attract customers. For everything we buy today, we use an app to order and cosmetics are no exception.

Earlier purchasing makeup stuff from cosmetic stores was a journey of exploring through racks, and shelves to find your favorite perfume or any beauty product you wanted. Today, with mobile apps bringing the store right to your fingertips doesn’t need to touch the products and go through shelves, and racks to order beauty products. Thanks to cosmetic shopping app like Sephora started the idea of “try-before-you-buy” which is being adopted by many other beauty retailers today.

If you are thinking of building an on-demand online artist beauty application like Sephora, then this blog would help you learn about the reasons behind its success, how to build a cosmetic app, its features, and the cost

Main reasons behind the success of a cosmetic app like Sephora

Sephora offers an amazing shopping experience to its customers. The company witnessed a massive growth of $6 million in 2017 & 2019. To discover the success formula of Sephora, let us have a look at the strategies it adopted to gain success

Omnichannel experience

Sephora offers an omnichannel experience to the users wherein the mobile app is the one-stop destination for users to browse through video tutorials, new products, fashion trends, and celebrity news.

They offer an excellent customer experience with the help of their expert team that tracks the overall journey of customers right from online browsing to interactions within the app.

Customer satisfaction

Customer satisfaction is among the crucial aspects for any business to succeed. Sephora uses different technologies to understand the interest of the customers which helps them gain more customers as well. They used Augmented Reality in the digital space wherein customers are allowed to try the cosmetics before they decide to purchase.

Data-centric technology

Knowing that most users rely on smartphones to compare product prices and view online reviews, Sephora created a retail strategy using mobile technology. So, they have an app that offers useful information to their users from day one and it has helped increase the count of app downloads.

Augmented retail concept

Sephora has incorporated video tutorials within the app for users to watch videos related to beauty and cosmetics. It helps increase customer engagement.

Vital features to be considered for Cosmetic Shopping App like Sephora

Personalized alerts

Here, the app sends out a message to inform about the arrival of a new product, reward point, training, and upcoming events through push notifications. You can increase user engagement through personalized messages.

Virtual artist

This is one of the exciting features which uses AR (Augmented Reality) wherein the users can try out different products virtually.

Beauty quizzes

It is not easy to find the ideal beauty product. Hence, you can offer different features to the users to find out the right product for them. Even product quizzes allow users to identify the right makeup products that match their tastes.

Location-based messages

Sephora cosmetic app sends out personalized alerts as well. It helps notify the users regarding product recommendations events happening in their nearest store etc.

Step by Step process to build a cosmetic shopping app like Sephora?

Paying attention to important steps during on-demand-services App development to create an app like Sephora would help you sail through a smooth development process.

1. Know about Sephora’s business model

Start with exploring the business model adopted by Sephora to build a successful cosmetic app. After you learn about the business model, start with a thorough analysis and research of the app idea you want to go ahead with. You need to do surveys and market research to validate your app idea. Also, find out the new features you can integrate into your app to connect with potential audiences. This will help identify the potential of the app idea you have finalized.

2. Select the appropriate platform for app development

It is an important step toward cosmetic shopping app development. Yes, make sure you choose the relevant platform for app development. You will find plenty of platforms in the market, so select a platform that caters to your development needs.

You can seek help from mobile app developers having expertise in building premium apps. It will help you select the right platform to meet your needs.

3. Hire an expert mobile app development company

Again, at this step, you need to do enough research to find an expert mobile app development company. If you are looking to build an app like Sephora, only a professional mobile app development company with vast experience in building robust solutions can help your app excel over others.

Check the company’s portfolio, and their previous projects to understand if they are the perfect fit to develop your cosmetic app.

4. Test your app before launch

This is the last step before you proceed to launch your app. Here, you need to test your app to ensure there are no bugs or errors. If any bugs or errors exist, the team of developers can resolve them to ensure your users get seamless app experiences. After the app is tested thoroughly, the developers will help you launch the app.

What would be the cost to build an application like Sephora?

Every business has different goals and needs. So, the cost of an app like Sephora depends on your business goals and needs. Some important factors that decide the cost is

App customization
App features
Rates of developers
App platform
3rd party integrations and plugins

To know the estimated cost of your cosmetic shopping app, you can discuss your app requirements with your developers to help them offer an approx. quote.

Final Words

If you are planning to build a cosmetic shopping app like Sephora, then go ahead to leverage this growing industry. With the growth in the mobile app sector, building a cosmetic shopping app can bring more business and revenue for your brand.

You can build a mobile app for selling cosmetic products with the help of an expert mobile app development company having a team of expert app developers. Apps on Demand, a trustworthy mobile app development company can help you get effective custom/white label shopping app development solutions that allow you to reach your goals. Share your cosmetic app requirement with us today and get a free quote from our end.